With $1.4 Mn Funding, Apptive Lets you Create Apps for Advertising and Loyalty

m-commerce represented just 3% of the $260 Billion e-commerce market in 2011 and is expected to account for 25% of e-commerce sales by 2015, according to estimates from eMarketer. Apptive is a mobile commerce app developer that enables SMBs to make mobile apps for advertising and loyalty initiatives.

Apptive was Co-Founded by Chris Belew (CEO) and Jason Jaynes (VP Product & Marketing) in February 2011. The company raised $1 Mn through Seed Funding in December 2013, bringing its total to $1.4 Mn.

The Apptive EasyApp platform is a DIY (Do-It-Yourself), web-based service that requires no coding for the creation, management and measurement of mobile apps.

This video gives you an overview of Apptive:

Some features of their platform:

  • EasyApp enables users with the ability to upload their logo, custom backgrounds and other important branding elements.
  • It gives them control over everything from typography to button colors so that users can create the best experience for apptive4their customers.
  • Users can customize their app's splash screen & homepage icon. This will let customers get a feel for the brand before they even use his/her app.
  • EasyApp enables users to highlight their business with photos of services, products, storefront and even employees or events.
  • It lets users modify all categories, descriptions and messaging within their app. EasyApp also enables users to modify their app design anytime, anywhere with their web-based EasyApp management console. When changes are made, the apps update automatically.

As for Pricing:

apptive3“With close to half of time spent on e-commerce sites coming from smartphones and tablets, online merchants understand the importance of taking their stores mobile,” Chris Belew, Apptive’s co-founder and CEO, said in a statement. “Prior to Apptive, developing a native m-commerce app meant spending thousands of dollars and dealing with endless complexity.”

Apptive has established partnerships with Volusion, Bigcommerce, Shopify and 3dcart. The install count on Apptive’s platform for m-commerce apps has increased from 1500 in June to over 27,000 in December, marking a 1700% rise. Apptive already launched with 3dcart and Volusion in the first week of November. “Each partnership represents a chance for Apptive to become the go-to mobile commerce solution for thousands of online retailers,” says Belew.

Chiraag Patel

Chiraag Patel is a Senior Reporting Analyst and the Editor of Bitcoin and Virtual Currency channels at Lets Talk Payments. He is an engineer with deep interest in MMORPG, Virtual Banking, Game Currency and Virtual Cash. Chiraag enjoys Reading& Blogging with focus on New Innovation, Technology & Startups in the Payments Space.

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