September 23, 2014
In June, during its WWDC event, Apple announced that it was opening up the Touch ID fingerprint sensor to third-party app developers. The keynote also featured a demonstration of the use of Touch ID in a personal-finance-management app called Mint. Earlier, Touch ID was limited to App Store and iTunes purchases and unlocking the device. The announcement caught the attention of companies across different sectors.
App developers can now work with Apple to create apps that will enable users to log into an account using the fingerprint sensor. Marketers are finding Touch ID to be an optimal tool for driving mcommerce sales. Consumers are becoming increasingly more secure in using their phones for payment purposes, and brands are building on this mindset with more digital wallets and streamlined mobile payment options.
Amazon, Lowe’s and E*Trade are the recent to join the Touch ID bandwagon. Lowe is using the authentication feature for the MyLowe section of its iPhone app. E*Trade updated its mobile application to integrate Touch ID authentication. Users can now enter the app by touch ID instead of using a password for the same. Meanwhile, Amazon’s upgraded iOS app allows users to log into their account using Touch ID.
Here is a list of other prominent companies who have integrated Touch ID to enhance security in their services:
SwipeSimple was a mobile payment app launched by CardFlight earlier this year. CardFlight upgraded their applications to support the new technology after the release of iOS 8. With the upgrade to CardFlight’s SwipeSimple product, merchants will have the option of logging onto their mobile payment app by scanning their fingerprint with Touch ID.
St. George Bank
St. George is rolling out its updated mobile banking app integrated with Touch ID. The biometric-log-in-enabled app would be first the first of its kind in Australia. The new built-in feature in the app would enable customers to choose an option on the app’s home screen to use Touch ID to log in to Internet banking. The bank would further expand the Touch ID feature to enable in-app services such as checking account balances, transferring money and carrying out transactions. The bank says customer credentials will not be stored on phone.
Tangerine was the first online bank to introduce fingerprint-recognition technology, back in 2000, using specialized hardware. But the authentication system back then was not for mobile banking, and the fingerprint scanner required a separate piece of hardware along with some complex installation procedures. The bank already has pilot programs using voice and facial recognition, and its developers have already begun working on integrating Touch ID into the bank’s mobile app.
Bank of America
The bank updated its app in June, bringing in loads of new features, and it is looking forward to integrating Touch ID in future iterations of the app. Bank of America says it is working hard to make its app a one-stop shop for the average user’s every banking need. The bank’s developer team is closely following customer suggestions in evolving the mobile app. The bank is working with established consortiums to gain emerging capabilities, such as Touch ID integration.
City Bank Texas
City Bank Texas is planning to use Touch ID for internal apps it provides to employees as well as for mobile banking and financial-management apps. The bank will first enable customers use Touch ID only to access specific information.
There are also a host of applications which support Touch ID. The FinTech ones include Discover Mobile and Mint. Touch ID caters to users’ desire to have secure yet easy access to financial information on apps. With credit card information, investments and trades available at the press of a fingertip, many brands, retailers and other players are hoping it will drive m-commerce sales upwards. There are two bonus additions to the list which include the popular apps 1Password and Evernote.