How would you feel if you went to register for an account at Orange Money, and suddenly found that you won a smartphone as well as an Orange Money credit of 152 Euros or 100,000 FCFA? Well im not really sure, but you could ask Ms Kanny G who was rewarded with such a bonus by Orange CEO Stephane Richard, for being the company’s 10 millionth customer!
“Orange Money is a revolution in terms of customer experience, and the appeal of this service is the best proof that we made the right choice when we decided to offer mobile payment services in 2008,” said Stéphane Richard. “I am very proud to be in Dakar today to meet our 10 millionth Orange Money customer. While making a strong contribution to economic and social development, mobile financial services also represent a major growth engine in Africa and the Middle East as well as in Europe for Orange,” he added.
- The ten Mn score was recently reached, and in some countries, such as Côte d’Ivoire, over 40% of all Orange users have an Orange Money account.
- The success of the Orange Money service is closely linked to that fact that it meets strong expectations by people in Africa and the Middle East.
- The solution adapts to lifestyles in countries where only a minority of inhabitants have bank accounts although the majority have a mobile phone.
- It makes life easier for users every day by giving them a way to keep their money safe or by saving time on all of their transactions.
Subscription to Orange Money is free of charge. After opening their accounts, customers have access to three types of services as listed on their website:
- money transfers, allowing them to send and receive money by phone;
- easy remote payment for goods and services, whether to pay bills from partner companies (e.g. water, electricity or TV service) or to buy airtime;
- financial services enabling them to wire money to and from a bank account, pay wages, etc.
Orange Money has seen extensive growth since its launch. The service is now available in 13 countries - Cameroon, Botswana, Côte d’Ivoire, Guinea, Egypt (as Mobicash), Jordan, Madagascar, Kenya, Mali, Niger, Mauritius, Uganda and Senegal. In 2013, more than 2.2 Bn euros in transactions were performed via Orange Money.
Orange launched a number of flagship projects recently:
- Orange Money International Transfer for mobile-to-mobile money transfers between Côte d’Ivoire, Mali and Senegal, has achieved a market share of 15% in just a few months.
- Partnership with Visa in Botswana, giving Orange Money subscribers easy access to new transaction options at Orange outlets, online and in licensed vending machines.
- A partnership is being deployed with Total on distribution and merchant payment in service stations for greater access to Orange Money.