14 Analytics Case Studies for Retailers

Carrefour & Esri’s ArcGIS

Carrefour Group is a world leader in distribution and retail with more than 15,000 company-operated or franchised stores. It implemented a worldwide platform for geomarketing using Esri’s ArcGIS platform together with Galigeo’s Location Intelligence software. The solution combines key business data with spatial location to improve store performance through better marketing decisions. ArcGIS, combined with solutions such as Galigeo’s, assists people with different geospatial analyses. It helps people at all levels make decisions, ranging from the store manager who needs reports to operate the store, to the expert in charge of the site selection. By representing and displaying business intelligence on maps, businesses can identify hidden trends,customer relationships and behavior, as well as enable a deeper marketing analysis and thus improve business outcomes.

JC Penny Optical & SEER Interactive

JCPenney Optical, the one-stop shop for family eyewear in JCPenney stores, wanted to increase its in-store sales and brand awareness. Working with SEER Interactive and partner U.S. Vision, the retailer focused on the digital campaign for the April 2014 Spring Collection. JCPenney ran Lightbox Ads and YouTube TrueView ads across the Google Display Network to reach a broad audience. To help boost its mobile presence, it adjusted bids to ensure that ads were prominently featured on mobile devices. Their efforts resulted in an 830 percent increase in online exposure and a 285 percent rise in conversions.

Marks & Spencer & Tibco Spotfire

Marks & Spencer started using Tibco Spotfire for better decision making with proper insights into the available data. In the dot-com side of the business, Spotfire was used ...


To read this article, create a free account

Already a member? Log in

Annual Subscription

12-month access to 10,000+ insights, research reports, a database of 13,000+ FinTech companies, and a live global community.




instant access to reports and global community along with donation to COVID-19 fund.

Quarterly Subscription

12-month access to 10,000+ insights, research reports, a database of 13,000+ FinTech companies, and a live global community.




instant access to reports and global community

--------------- Reasons to buy ---------------

Understand the “Why” Behind the “What”

MEDICI offers data-driven, original, unique, and forward-thinking content to understand the “why” behind the “what”

10,000+ insights, 100+ research reports, and 1,000+ videos based on data, collected and processed by top-in-class researchers with over seven years of experience in the financial service industry.

Actionable Insights

We do not stop at the data; we analyze it and extrapolate actionable insights that shape and forecast market trends. All of our pieces are neutral, authentic, and unique – this means that you can’t read them anywhere else!

Data Visualization

We do also care about design. It’s why our infographics are the most-used ones in company reports and the most shared ones on social media.

Growing Proprietary Database of 13,000+ FinTech Companies

We have one of the largest databases with more than 13,000 company profiles listed across 60+ verticals! The database contains primary data collected in two ways:

Through our Global Listening Engine – a proprietary algorithm able to extrapolate and collect data across numerous sources

Directly from FinTechs – thanks to the onboarding flow through which companies can list themselves on the most used database for venture capital in the industry

Join the Largest Global FinTech Community

You will be added to our private WhatsApp Channel with more than 200 FinTech leaders across the globe, where we engage in discussions around various financial services topics daily. After a few clicks, you’ll get to know the whole community, including the MEDICI team – you can ask questions, suggest topics, and get behind-the-scenes insights


What is MEDICI Inner Circle™?

MEDICI Inner Circle™ is the membership you need to freely access all MEDICI content, which includes insights, research reports, videos, startup knowledgebase, and the members-only community for live engagement.

What topics do you cover?

We cover more than 60+ sub-segments in FinTech – but we do not stop there; we also cover topics beyond FinTech, such as InsurTech, RegTech, PropTech, WealthTech, BankTech, AgriTech, and the enabling technologies enabling innovation such as AI, Blockchain, etc.

What do I get if I buy the membership? Is there a difference between being a free subscriber and being a member?

By becoming a member, you will unlock all the content on our website. A free subscriber gets access to only 5% of what we publish on the web-site. Paid members also get preferred access to our live events, and exclusive access to the members-only community for live digital engagement.

Do you have a discounted plan for students?

Yes. Please write to us at innercircle@goMEDICI.com.

Do you have an enterprise plan for corporates or groups?

Yes. Please write to us at innercircle@goMEDICI.com.

Do you offer refunds?

We offer a 7-day free trial during which you can access all of our data, insights, and analyses. You can cancel the subscription any time before the end of the free trial period. However, we do not offer refunds.

Unlock this article by signing up for MEDICI Inner Circle

--------------- OR ---------------