April 24, 2014
Fast food chains strive to be the fastest food chain. With this in mind, many are adopting mobile payment methods. This article will evaluate 15 such examples where mobile payment has changed the way people are paying for their orders.
The popular sandwich maker collaborated with Paydiant to launch cloud based mobile wallet app. The app provides mobile payments, loyalty capabilities and special offers. Paydiant integrates mobile wallet technology into the Subway app. A smart phone user can scan a QR code at Subway’s POS to make the payment. Subway is also testing a mobile ordering app developed by ZippyYum which provides an enhanced graphic user interface and a true brand experience, so that the mobile user can see a customizable menu and link to a credit card for prepayment.
The Ohio-based burger maker has been testing mobile payment options for the past year. Now, most of its roughly 5800 U.S. locations are ready to accept mobile payments. Through its application system, the customer’s smartphone generates a 6-digit code for use by the cashier. Through mobile payment, the fast food chain aims to target younger, smartphone obsessed customer segment. Although the app calorie counts of your order, it lacks discounts and coupons.
The California-based company offers a smartphone app that lets customers place and pay for an order, puchasegift cards, and find the nearest Taco Bell location. The app does provide a highly interactive user interface for better customization of the order made.
The quick service restaurant’s McDelivery 1711 service in Thailand uses a mobile payment service developed by Swiff in collaboration with Thailand’s AEON Thana Sinsap Ltd. The mobile payment service uses credit cards and is the first of its kind in Thailand. In France, McDonalds has developed a new mobile payment system in collaboration with Airtag, a company specialized in POS payments. The mobile payment system as an iphone app that provides the GOMCDO function that allows a customer to order before arriving at the restaurant and pay using one-click payment feature compatible with credit cards as well as PayPal. The function, integrated into the ordering app, provides QR codes along with 6-digit codes, which can be used at POS to finalize transactions.
The second biggest burger chain introduced an app to allow customers to pay for Whoppers using their smartphone. This particular payment service would be active across all the 7000 U.S. locations. The app will give customers coupons for deals as well as nutrition facts. In order to actually make payments, users can load value onto a virtual card within the app. Burger King is also considering offering customers the ability to place an order for later pick up.
The fast food giant partnered with Airtag to create an iphone app for mobile payments across the British and Irish outlets. The app, KFC Fast Track, is first of its kind for KFC and provides a seamless ordering experience, a geolocation feature to locate the nearest KFC, and an alert for the outlet regarding the order. The app also features mobile check-in for in-store order recall and a customer account. KFC UK & Ireland have also expanded the Fast Track app to include PayPal as a way to pay.
The popular pizza delivery chain has integrated Google Wallet into its Android ordering app. This will allow app users to pay for their online order using the popular digital wallet service. Google wallet allows users to pay with store debit cards, credit cards and loyalty cards. Domino’s is currently offering special offers to those ordering using the app.
Customers in Finland can pay for their meals via cellphone at all Pizza Hut outlets. Pizza Hut partnered with Sonera. The customer’s data is stored on Sonera’s server and accessed during payment requests by merchants at Pizza Hut outlets. The mobile payments are charged to the credit card stored at the server and the SMS/WAP platform is used for payment confirmation using runtime-generated codes.
The quick service restaurant known for its burritos, invested $10 million to integrate mobile payment into its branded app, which already has more than 3 million downloads. The integrated payment system would use either bar codes or Bluetooth technology to provide a singular app platform for ordering as well as payment. Already many of the employees are using the new payment feature at its outlets and a public app will be announced soon. .
The quick-service restaurant launched its standalone mobile payment app in December 2013 during its pilot program across markets in six U.S. states. The app provides an effective user interface complete with pictures and a full categorical menu. Customers can choose the pickup method and for actual payments, credit card information is stored to speed up the orders. The app also provides a check-in feature to alert the outlet of the customer’s arrival for pickup.
The Canadian food chain upgraded its mobile apps for Iphone, Android and Blackberry to include payment features. The app provides a Tim Card which can be linked to your payment cards. The app for Apple devices running iOS version 6.0 or later and Android devices running version 4.0 or later use the barcode scanning technology. The Blackberry based app uses the NFC technology for contactless payment.
The food chain has its dedicated mobile for Iphone as well as for Android devices. The app provides a virtual Dunkin Donuts card which can either linked to a physical Dunkin Donuts card or to an actual credit card. The app also provides in-built PayPal payment facility. Upon ordering, the app generates a QR code used by the employee to confirm the payment. The mobile payment system is available across 7000 U.S. stores. The app also provides transfer of gift cards of value up to $100.
The popular coffee chain has its app used by around 10 million U.S. customers with around 5 million weekly transactions. Starbucks clocked around $1 billion in mobile payments in 2013. The app uses QR code technology to authenticate payments. Starbucks partnered with companies like Square to provide in-app payment platform and linking the app to credit and debit card details. The app is currently used across 7000 locations in U.S. and is clearly an influencer for other food chains in adopting mobile payments.
The popular Smoothie maker is implementing Isis mobile wallet technology for mobile payment through its dedicated app. Using Isis, Jamba Juice is experiencing higher redemption rate on offers like discounts and buy-one-get-one deal. The NFC hardware technology uses in Isis goes well with Jamba’s desire to provide coupons and offers. The mobile payment system for Jamba Juice started in May 2012. Recently, Jamba Juice launched an offer providing a free smoothie for every payment done using the Isis platform.