February 10, 2015
Many researchers believe digital technologies will influence a large portion of 1.1 Trillion dollar of in-store retail sales. Beacons are one of the major technologies in this equation.
Introduction of beacons by Apple and Qualcomm in later half of 2013 brought momentum in proximity marketing. Currently there are 60+ proximity marketing companies in U.S., many of which are using beacons or have tested Beacons.
In 2015 how far the players have been able to move the needle in proximity marketing?