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2015/16 Roadmap for NFC/RFID Based Proximity Marketing – A Research Report

The launch of iPhone 6 with NFC has changed the NFC landscape in the U.S. both on the handset side as well as infrastructure. Many researchers believe that digital technologies will influence a large portion of 1.1 Trillion dollar of in-store retail sales. NFC technology is one of the major technologies in this equation and the application(s) is called Proximity Marketing. Imagine you are buying a tennis racket which happens to have an NFC tag so you simply tap your phone over it and get more details on it like the ideal grip size, etc.

Currently there are 45+ proximity marketing companies in U.S., that are using NFC technology. And it’s not just proximity marketing ap ...

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