February 11, 2015
The launch of iPhone 6 with NFC has changed the NFC landscape in the U.S. both on the handset side as well as infrastructure. Many researchers believe that digital technologies will influence a large portion of 1.1 Trillion dollar of in-store retail sales. NFC technology is one of the major technologies in this equation and the application(s) is called Proximity Marketing. Imagine you are buying a tennis racket which happens to have an NFC tag so you simply tap your phone over it and get more details on it like the ideal grip size, etc.
Currently there are 45+ proximity marketing companies in U.S., that are using NFC technology. And it’s not just proximity marketing applications but others as well as shown in the infographic below:
In 2015 how far the players have been able to move the needle in proximity marketing?
Mobile marketing with NFC is effortless. NFC enabled smartphones and tablets can seamlessly exchange digital information between devices or from external NFC (passive RFID) tags.
Examples of effective NFC mobile marketing applications include:
Although there are more than 60 proximity marketing companies in U.S. and majority of which are providing NFC marketing solutions, only few companies are able to address the customer pain points. Therefore the challenge remains.
LTP along with GrowthPraxis is coming up with reports which will find answers to the following questions:
Detailed contents of the reports:
2015/16 Roadmap for NFC Based Proximity Marketing - A Research Report
* Illustrative list of companies covered are Tapit, Proxama, shopkick, Thinaire, Swirl networks and Powa