July 2, 2014
On 18th June 2014, Leader in global payments - Visa Inc. - released the Visa Everywhere Travel Report for the 2014 FIFA World Cup Brazil, which analyzes travel data and cross border spend on all Visa products, including credit, debit and prepaid payment cards.
During the four-day opening period of the tournament (June 12 - June 15, 2014), Visa found that international visitors spent more thanUS$27M on their Visa accounts. This represents a 73 percent increase over the same four-day period in 2013, and 47 percent more when compared to the opening four-day period of the Confederations Cup (June 15 –June, 18 2013), where travelers spent nearly US$18.5M.
Visitors from the United States, followed by the United Kingdom, France, and Mexico represented the largest overall tourist spend in Brazilduring the four-day period. On Saturday, June 14, 2014 alone international travelers to Brazil spent more than US$10.7M using Visa products. This was the highest tourist spend day in the country in 2014.
These numbers reflect the significant impact that mega sporting events like the World Cup can have in boosting local commerce in host market
Travelers from ten countries made up 65 percent of the total spend in Brazil, with four countries -- Australia (+675%), Colombia (+418%),Mexico (+204%) and United Kingdom (+101%) --showing triple-digit increases compared to spend during the same four-day period in 2013.Top 10 Country Contributors to Spend in Brazil on Visa Accounts: (June 12-June 15) Ranking Country/Territory Total Spend (USD) Year over Year Growth 1 United States $6.6M 55.5% 2 United Kingdom $2.3M 101.3% 3 France $1.7M 36.8% 4 Mexico $1.3M 204.2% 5 Angola $1.2M 78.6% 6 Argentina $1.2M 32% 7 Germany $1M 95.6% 8 Australia $969K 675.2% 9 Colombia $858K 418% 10 Spain $689K 7.7%
Visitors spent the most in categories such as lodging and accommodation, which accounted for US$5M, and in local restaurants atUS$2.5M.
As a proud sponsor of FIFA and the 2014 FIFA World Cup Brazil, Visa has partnered with clients, merchants and financial