3 Big Launches in Payments and Commerce this Week
This week is quite abuzz with new launches and announcements from the players in the payments and commerce domain. Here are some recent ones that ought to be highlighted:
Button Integrates with Uber to Power DeepLink Commerce
Button recently announced its partnership with Uber to integrate the Uber experience with Button’s DeepLink Commerce product. This integration would enable third party apps to integrate the Uber API functionality while providing the best mobile experience. Button’s first integration using the DeepLink Commerce technology would connect Uber with Resy, a popular restaurant booking service. The technology for the integration is deployed using embeddable SDK for mobile developers which integrates seamlessly with Uber’s API platform.
Button’s goal is to drive growth, adoption and awareness of Uber and other companies in the on-demand economy. Button wants to make it easier for big brands and consumers everywhere to access the fastest growing segment of the mobile economy. The Button platform provides 3 core services: DeepLink Commerce for new user acquisition and existing user activation, Loyalty and Analytics. In time, the company plans to connect the mobile economy in much the same way the web is linked together today.
This DeepLink Commerce is indeed a new way to monetize apps and is something that will enhance the user experience.
Poynt Gets Chase, Vantiv to Partner on Payments
Poynt, the startup that recently launched its innovative POS terminal and its PoyntOS platform, signed two of the largest payment processors to distribute its new payment terminal to small retailers, restaurants and other businesses. These two payment processors are Chase Paymentech and Vantiv; between them, they have set up card-swiping terminals across 800,000 U.S. merchant locations with about $1 trillion of annual payments cards processing combined.
The two companies are helping to bring Poynt’s payment platform to small merchants, which works with new forms of mobile payments such as Apple Pay. Bank networks are crucial partners for such payment startups as they provide the bank accounts that allow merchants to accept card payments. Poynt plans to generate most of its revenue by taking a cut of the software sold to work with the terminal. It expects most of that software to come from outside developers.
Bigcommerce Announces Open Platform for Mobile Point of Sale
The e-commerce platform recently announced a new, open platform approach to omnichannel retail, enabling small- and mid-sized brick-and-mortar retailers to maximize customer, inventory and transaction data across all sales channels. The company also announced plans to integrate with Lightspeed POS, a commerce solution that powers 21,000 small- and medium-sized retailers, and NCR Silver mobile point-of-sale (POS) to provide local merchants with streamlined and affordable solutions to bridge the gap between physical and online storefronts.
Bigcommerce has unveiled plans to provide merchants with access to robust, integrated store management capabilities through its platform, allowing joint customers to:
- Create a dynamic 360-degree view of customer and inventory activity both offline and online. Build a rich 360-degree view of consumer behaviors and product performance on-site and in-store to cultivate high-value customer relationships and identify top-performing products across sales channels.
- Map digital marketing campaigns to in-store shopping behaviors. Understand the impact of advertising campaigns on in-store and online traffic and average order value to optimize marketing spending and channel mix.
- Craft highly-personalized and targeted promotions to attract and retain high-value customers. Make data-driven decisions about promotions, pricing and merchandising informed by comprehensive and detailed reports about purchasing trends.