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3 Components Necessary for Success in Any Company's Data and Analytics Journey

No one can dispute that data has significant value for organizations. We see it every day in how they use data to successfully deliver better customer experiences – whether that means more personalization or better products and services based on collected and analyzed customer behavior.

Examples abound: we've all read how Netflix has used viewership data to design and produce new series that are adjusted to viewer behavior and preferences. Waze is also an example of the power of big data and analytics. Companies built solely on data, such as The Climate Corporation, have been successfully acquired.

Making analytics work

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