3 "TechCrunch Disrupt NY" Companies for Payments & Commerce


Startup battlefield contestant ShoCard has launched a digital identity card that stores the identity of its users in the bitcoin blockchain to make the authentication process simple and secure. ShoCard is a virtual identity card that can be created and manipulated only by the user.

Creation of ShoCard begins with the scanning and signing of a user’s identity document followed by sealing of the record. ShoCard’s mobile app will generate a private and public key to seal the record. It will be encrypted, hashed and sent to the network of communicating nodes in the bitcoin software for later use. After the initial creation process, users can access the ShoCard app to retrieve the information.

Sealing and Certifying are two important concepts for ShoCard. Sealing is a process of hashing and encrypting the ShoCard data and storing it in the blockchain. Once it is sealed in the blockchain, the data becomes a permanent record. If required, the user can change the ShoCard, re-seal it and create a new blockchain record. The information stored in the blockchain will be an indecipherable hash that can only be unlocked with the user’s private key.

Certifying is an acknowledgement process wherein a certifier acknowledges the accuracy of the user’s ShoCard. This helps in the one-stop authentication process in a transaction, avoiding the need to show any other document for evidence.


Cloudwear is a startup that operates in the online security space. Cloudwear's advanced fraud-detection algorithms will alert users in the case of fraud. The payments sector has a great need for digital solutions to prevent online fraud. In the recent past, we have come across numerous card compromise cases that have occurred in the digital world.

The startup helps in preventing fraud through its breakthrough location technology. It allows verification of all traffic as it flows through the enterprise's intranet to protect against VPN tunneling and more.

Cloudwear’s location features will allow users’ to grant access only to trusted counterparts based on their location while blocking any others. It also allows the user to filter the selected counterparts from the entire country or by a specific floor in the building.


Paribus is a startup that wants to help online shoppers get their money back when prices drop. Paribus will track the price changes associated with customers’ online purchases—when the price drops from the actual purchase price, the company files a claim on behalf of the customer by following the specialized procedures of the store.

Initially, users are asked to authenticate their email providers like Gmail, Yahoo Mail, Hotmail, or iCloud from the Paribus website. This allows the Paribus system to scan users’ inbox for the receipts associated with their online purchases.

Paribus co-founder and CEO Eric Glyman states that, The idea is to basically offer a set-it-and-forget-it type of service for online shoppers.

Paribus is able to track and price match e-commerce purchases from 20 retailers, including Amazon, Best Buy, Walmart, Target, Bloomingdale’s, Macy’s, Bonobos, J.Crew and others. Price tracking will be a continuous process once users authenticate their online accounts for the first time.