July 9, 2015
Adyen, the global payments technology company, yesterday published its quarterly Mobile Payments Index (MPI), which tracks mobile payment data from web-based transactions across Adyen’s customer base. This index report is published by Adyen every quarter and provides some amazing insights. Adyen also raised a significantly large round of investment ($250 M) in December last year. Key takeaways from the report are:
1. The Index revealed that iPhone devices account for a massive 35.6% of all browser-based transactions made using mobile devices, and are now used for 10.2% of all global online transactions, up from 8.6% at the turn of the year.
2. Conversely, having once dominated the mobile payment scene with almost 50% market share in March 2013, iPad transactions now account for just 28.5% of all browser-based mobile transactions.
3. Browser-based payments ...