October 14, 2014
India is a very young country. Its young demographic include 65% of the population being under the age of 35 and half of the country’s population is under 25. This means that india is full of millenials and what is quickly becoming a common knowledge is that millenials are a very different customer segment as compared to their previous generation.
To cater to the millennials, banks all over the world are using new channels and formats. If a youngster can’t come to a bank branch, then the bank branch will come to you.
Even Indian banks are realizing this and they are coming up with new ways to attract customers. Some popular scena ...