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51% of CPG Online Transactions in the US Are Made by the Millennials: Survey by Facebook & Neilson

Millennials (generation with birth years ranging from the early 1980s to the early 2000s) constitute more than 25% of the US population and are exceeding the baby boomer generation by three million. CPG or consumer goods packaged companies are turning their priority and attention to creating products which can cater to this significant population. The significant population of millennials is expected to spend more than $60 billion on CPG in the next decade with demand for mobile, social and personalized expe ...

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