March 13, 2014
The biggest thing going for beacons as a payments vehicle is that is seems to be embraced by the biggest stakeholder – the retailer – and that it is an experience that was conceived first for shopping innovation. There are a bunch of parameter comparisons between NFC and Beacons but those are just parameters. In this article we wanted to discuss with examples how 6 Companies that had a NFC roadmap already in place (including implementation in some cases) started going for Bluetooth Low Energy Beacons.
Beacons at Macy’s:
On 20th November 2013, Redwood City, Calif. based Shopkick announced a partnership with Macy’s to deploy iBeacon transmitters or ‘ShopBeacons’ throughout th ...