April 16, 2014
If you want to stay abreast with the ongoing developments in BLE Beacons, stay tuned to our Track Beacons. You might have already heard about big players like Apple, PayPal and Qualcomm going after Beacons related hardware and software. Earlier this year, a new kind of ad campaign emerged during the NFL Super Bowl in U.S. where personalized messages were sent to greet fans in close proximity to stadiums by using the beacon technology. As per a report from Patently Apple, 82% of the iOS devices are already beacon ready while Google is giving support to beacons in its latest version of the Android platform. These developments open up limitless possibilities for developers and service providers to build apps and solutions for retailers. And some retailers are becoming early adopters.
1) Parallel 6 is a Beacons based platform provider
2) Total Produce is a retailer that has adopted beacons
Total Produce is European fresh produce provider. Recently the company has come up with an innovative shelf space strategy for its retail units through SmartStands. These are simple retail stands that can provide a customer, in close proximity, with information about the goods stacked on it. Using beacon technology, Total Produce will allow customers to use their devices to get information on stored goods or initiate runtime payment options. This would be effective tool for content delivery to prospective customer. Along with beacons, Total Produce is also considering use of NFC or QR codes to drive sale of its products.
3) Suja is a merchant that has adopted beacons
4) Tesco UK is a retailer that has adopted beacons
The British retailer is piloting Apple’s iBeacon technology at its Chelmsford store. Tesco has developed a MyStore app, still in beta phase, to leverage the beacon technology.
The current goal involves sending out marketing messages to specific customers based on their past shopping experiences. Tesco also wishes to bring vouchering effort into beacon initiatives for a more personalized shopping experience. Tesco can use the app to provide alerts to its customers as soon they enter the store. The app can further be integrated with payment initiation feature and can be used in Tesco large network of retail outlets.
5) Swirl Networks is a Beacons based platform provider
GPShopper develops mobile solutions for major brands and retailers to drive sales and increase customer engagement. GPShopper launched Beacons, based on Bluetooth Low Energy (BLE), to offer affordable in-store location services. These beacons are also compatible with the Apple’s iBeacon framework. The solution provides location interactivity and messaging even in areas of poor mobile reception. Beacons can be used for in-aisle promotional targeting, entry/exit messaging, cash-wrap notiications as well as analytics at store level. This is made possible through its award-winning mobile platform enabled with a robust reporting and content management system thus providing a complete ene-to-end mobile marketing solution. GPShopper also provides an SDK to retailers and brands, already having a mobile application, in order to integrate the Beacon management features.