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6 Developments in the area of Beacons, New Adopters and Providers

If you want to stay abreast with the ongoing developments in BLE Beacons, stay tuned to our Track Beacons. You might have already heard about big players like Apple, PayPal and Qualcomm going after Beacons related hardware and software. Earlier this year, a new kind of ad campaign emerged during the NFL Super Bowl in U.S. where personalized messages were sent to greet fans in close proximity to stadiums by using the beacon technology. As per a report from Patently Apple, 82% of the iOS devices are already beacon ready while Google is giving support to beacons in its latest version of the Android platform. These developments open up limitless possibil ...

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