May 15, 2014
The number of contactless mobile phone transactions worldwide is expected to reach 3 Bn by the end of 2014, according to Juniper Research. On 14th May 2014, Isis – in a blog statement - shared some statistics about the growth of their platform, since launch in November last year.
Isis represents a growing percentage of our total transactions nationwide, and our stores have experienced more than 50 percent month-over-month growth in Wallet use. By the end of the first quarter Jamba Juice customers had redeemed more than 270,000 free smoothies and we expect to hit one million by this fall, James D. White, chief executive officer, Jamba Juice. The success of the 1 Million Free Smoothie Campaign has created habituation among our customers, he added.
Our partnership with Isis has been extremely successful. We’re seeing positive growth of enrollments and we are hearing great things from our customers, stated Stefan Happ, general manager of U.S. payment options, American Express, in the press release. With Isis, we’re able to reach a whole new customer base of tech-savvy users, he added.
Since we launched our agreement with Isis in December 2013, we have seen strong interest from our customers in this technology and the convenience it offers. Our customers lead mobile lives and their ability to pay for things should reflect that fact, commented Peter Ho, manager of digital payments for Wells Fargo’s Consumer Financial Services group, in the same release. We are excited to continue to test and learn with customers who want to be on the leading edge of mobile payments technology.