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66% of Mobile Transactions Were Driven by Smartphones: Adyen MPI Report

MEDICIFounder and Chief Strategy & Innovation Officer

Yesterday, global payments technology company Adyen published the Q3 edition of its quarterly Mobile Payments Index which tracks mobile payment data from Web-based transactions across Adyen’s customer base. This index report is published by Adyen every quarter and provides some amazing insight. The Mobile Payments Index discloses information on the mobile share of key local payment methods.

Here are the key takeaways from the report:

1. Mobiles’ total share of online payments is up from 28.7% in Q2 2015 to 30% in Q3 2015

According to Adyen’s Mobile Index, in Q3, about 30% of the global online transactions were made through mobiles. The UK continued leading mobile transactions with 46.9% of online transactions taking place on mobiles, up from 44.8% last quarter. UK was followed by Spain and the Netherlands with 32% of online payments on mobiles, followed by the US with 27%, Germany with 25% and France with 23%.

According to the report, the average transaction value per iPhone ($97) is higher than the average transaction value per Android device ($89).

Adyen MPI2. In the US/UK, 40% of PayPal’s transactions are taking place through a mobile device.

Adyen MPI

3. In Asia, 47% of the payments made with the Japanese card JCB were made through a mobile device whereas, in China, 35% of Alipay payments and 23% of UnionPay payments were on mobile devices.

“Adyen has been focusing on offering mobile-optimized checkout for years now, and with this data demonstrating that up to half of local payment method transactions are taking place on mobile(s), it is clear that optimizing the payment flow for a smooth mobile checkout is crucial for businesses,” said Roelant Prins, Chief Commerce Officer at Adyen.

“As an example, more than one-third of Alipay transactions processed by Adyen are on mobile, and customers such as Evernote and The Cambridge Satchel have reported immediate increases in conversion after offering mobile-optimized Alipay payment flow with Adyen,” he added.

4. The Index revealed that the mobile share of local payment methods is up to 50%.

Adyen MPI(3)5. Smartphones win the race again.

The Adyen MPI shows that in terms of transaction volume, smartphones emphatically rule, increasing their lead from 64% of all mobile transactions in Q2 to a total of 66% in Q3. On the other hand, transactions made through tablets continued decreasing from 36% in Q2 to 34% in Q3.

Adyen MPI

According to the Adyen MI Index, even among retailers, the percentage of tablet purchases declined 2% quarter-over-quarter, and now represent only 3% more of the total online purchases when compared to smartphones.

Adyen MPI(5)

About the Adyen Mobile Payments Index:

Since June 2013, the Adyen Mobile Payment Index has tracked the rapid evolution of the mobile as a payment channel, providing insight into mobile payment trends for different devices and market sectors, across selected geographies and payment methods. The Mobile Payments Index is based on Adyen’s global mobile Web payment transaction data and does not track in-app mobile payments.

About Adyen:

Adyen is a leading payments technology company that provides businesses a single global platform to accept payments anywhere in the world. Driven by a vision to improve customer experience, streamline processes and ultimately increase revenue, Adyen enables businesses to process payments across online, mobile and points-of-sale (POS) channels with over 250 payment methods and 187 transaction currencies. Headquartered in Amsterdam and San Francisco, with offices across North America, South America, Europe and Asia, Adyen serves more than 3,500 businesses and four of the five largest US Internet companies, including well-known brands such as Facebook, Uber, Airbnb, Netflix, Spotify, Dropbox, Groupon, Evernote, Booking.com, Viagogo, Yelp, Vodafone, Mango, O’Neill, SoundCloud, KLM and JustFab.

Amit Goel

MEDICIFounder and Chief Strategy & Innovation Officer

Amit Goel is the Founder & Chief Strategy & Innovation Officer for MEDICI. Amit’s vision is to build a strong FinTech market network that involves financial institutions, banks, startups, investors, analysts & other key stakeholders across the ecosystem – helping each one of them in a meaningful way by removing the asymmetry of information and providing a platform to engage & transact.

Amit is passionate about bringing actionable FinTech-focused insights, innovative products & services for the FinTech ecosystem. Some of his work involves startup scores, bank scores/assessments, predictive viewpoints & other innovations that have helped MEDICI’s customers and the ecosystem. He has been named amongst the Top 100 FinTech thought leaders/influencers in the world & Top 10 in Asia multiple times by reputed agencies, consulting firms as well as financial institutions. Amit has built MEDICI (formerly LTP) as a new-age, tech-enabled advisory/research firm, which is now considered the #1 global research & innovation platform for FinTech in the world.

Amit has been writing pioneering viewpoints on financial technology space that have been ahead of the curve since 2010. His data-driven predictions have helped the customers as well as the ecosystem. His past work experience includes a strong background in strategy & market analysis and advisory to clients (from big business houses to Fortune 500 firms) in payments, commerce, financial services & IT/technology. In the past, Amit had also founded a successful consulting & research practice called GrowthPraxis and has worked at Boston Analytics, Frost & Sullivan, and Daimler Chrysler in strategy & research.