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7 Banks Trialing Beacons for In-Branch Engagement

If you read tech blogs, you must have heard about beacons or iBeacons (Apple's version) which are tiny Bluetooth 4.0-based devices. These devices have been witnessing a lot of hype and some adoption in proximity marketing solutions where merchants are putting up beacons to send offers, promotions, coupons, etc. in the form of proximity messages. Financial Institutions such as banks have also started using beacon technology to boost customer engagement and explore new revenue streams.

Below is a list of seven such banks who have either implemented or are in the ...

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