January 21, 2015
Speaking of the technology Bluetooth Low Energy (BLE), we have seen its prominent usage in proximity marketing campaigns through beacons but there is lot more to BLE that we think. BLE can find an important place in the future of payments. Contactless payments are on the rise and BLE can certainly be considered as a convenient way to aid in making payments. The next several years should yield some interesting experiences for marketing analysts, merchants, mobile wallet providers and consumers alike. Here are some use cases that show it is time to look upon BLE as a contender in payments:
The South Africa based bank is experimenting with mobile payments services with a beacon-driven mobile app called Accolades. The mobile platform connects ret ...