December 27, 2014
Bluetooth Low Energy technology holds a great promise for the future in the Beacons Avatar. Though the journey for this disruptive technology has started not long ago, but still beacons have the potential to transform retail, loyalty/offers and payments. You might have already heard about big players like Apple, PayPal and Qualcomm going after Beacons related hardware and software. At Let’s Talk Payments, we have covered the beacon technology from a wide range of perspective over the past year. Here are the big highlights that this year witnessed in beacons:
Samsung poised to take the Beacon world by storm
The technology giant has come up with its own mobile marketing platform dubbed as Samsung Proximity. The platform has been developed with the intent to connect customers with places using Samsung’s location and context-aware technology. The platform has integrated beacon technology from providers such as GigaLane, Radius Networks, ROXIMITY and SWIRL. Samsung is also providing its Placedge SDK to developers to allow app ...