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A Culture of Convenience

A shift in time

From checking the weather to booking a personal training session at the gym, the phone in our pockets is increasingly becoming central to how we live our lives. In fact, a recent study shows that the average time each of us now spends on our mobile phones is a staggering 4 hour 5 minutes per day.

It may come as quite a surprise that today using a mobile phone for its seemingly primary purpose – to make calls – is the least common use in a recent poll of 2,000 smartphone users by Mobiles. In that survey, over a quarter of respondents (27%) said they hardly use their phone to make calls for a week or more. However, seven in ten participants (70%) check their ...

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