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A Model That Captures New Revenues & Increases Cost Efficiency, Required For Banks: A.T. Kearney Study

In a very interesting study by A.T. Kearney called the 2015 Retail Banking Radar - they tracked nearly 100 retail banks and retail banking divisions in 24 European markets. Forty-six banks are in 13 Western European markets: Austria, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. (The Nordics and Benelux are clustered to obtain meaningful regional samples.). Fifty-one banks are in 11 Eastern European countries, clustered into four markets: Central Europe (the Czech Republic, Hungary, Slovakia, and Slovenia), Southeastern Europe (Bosnia and Herzegovina, Bulgaria, Croatia, Romania, and Serbia), Poland, and Turkey. This study is done year after year.

According to the study, retail banking sector in Europe mirrored macroeconomic conditions in 2014, with modest r ...

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