Adyen’s expansion in the mPOS European market

Adyen a Holland based e-commerce based company plans to extend its Shuttle service targeting the mPOS market in Europe by launching in 3 countries (Norway, Switzerland and Denmark). Shuttle found in late 2012 competes with established companies like Payleven, iZettle and SumUp in the mPOS space. With the new additions, Adyen’s Shuttle service is available in 17 countries in Europe, making it widely accessible in the European region.

Source: Adyen

Shuttle services are based on a combination of mobile card reader and a keypad device. A user keys in PIN details on the smartphone linked to a mobile app of a merchant while making a payment at check-out. This set up is compliant with the security regulations on all card transactions. Through Shuttle a check-out assistant at the store can accept card payments irrespective of a user’s location in the store. The only limitation of Shuttle is that it can be used only on an iPad based Point-of-Sale system.

Adyen’s competitors in Europe, Payleven has its presence in 6 countries, iZettle in 7 countries and SumUp in 11 countries. Adyen claims that the Shuttle service has seen huge demand from retailers, caterers and taxi services since its launch.

Adyen charges a flat €99 as a onetime set up fee and changes €10 every month for Shuttle users. In comparison to its competitors Adyen’s pricing is low and competitive. Pricing is mostly tailored to target companies who have a need to process high volume of transactions every month.

In a statement, Roelant Prins, CCO, Adyen, added We look forward to being able to offer the most advanced multichannel payment solution to an even broader range of customers.