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Alibaba’s Singles’ Day Fosters Commitment Issues

Singles in China can save the date, but they won’t need a plus one for this celebration. November 11, 2015, marks the 6th annual promotion of Singles’ Day in China. In 2009, Alibaba started the November 11 celebration of singletons in China. The proliferation of e-shoppers in the Asia-Pacific has gained the attention of the whole e-commerce market, especially JD.com.

Singles’ Day might stir up commitment issues for some merchants. Online retail traffic is expected to reach chart-topping numbers this year. JD.com is devising their own promotions to attract shoppers with a w ...

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