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Amazing Mobile Payments Rush; Wendy's launching Its Program After Burger King, McDonalds & Starbucks

'You look at the numbers that Starbucks puts out, and it's pretty amazing,' said Brandon Rhoten, vice president of digital at Wendy's. Everyone in the retail and restaurant community we (LTP) talk to is amazed by the number Starbucks just revealed --> 14%. That's the percentage of purchases that come from mobile payments at Starbucks' stores now.

Wendy's is rolling out a program that lets customers pay using their smartphones, targeting younger consumers. The Wendy's Co., based in Dublin, Ohio, has been testing the mobile payment option over the past year and said the majority of i ...

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