Amazon Dash Button: Providing Convenience on a Click

This March end, retailer giant Amazon came up with its new experimental product called Dash Buttons which is now available to its prime users for selling. The main purpose of these buttons is to give convenience services to its prime users on just a click.

Most of you would be wondering what these Dash Buttons actually do. These are small Wi-Fi-enabled buttons. Each button represents a specific brand to which it is tied to. Within the brand, the user will get a choice over the product and quantity that needs to be ordered. The button can be placed, hung and stuck anywhere the user wants. So every time a user runs out of the product, it can be ordered by just clicking on the Dash Button. The Dash Button is linked to the smartphone app through which the user can preselect the product and the quantity. Once the product is being ordered, the user will receive the confirmation message on the smartphone and the product will be shipped within two days. Placed orders can also be changed and cancelled on the user’s requirement through the app.

There are 18 brands who have tied up with Amazon Dash Buttons—Bounty, Tide, Cottonelle, Glad, Clorox, Gatorade, Maxwell House, Smartwater, Izze, Kraft, Larabar, Olay, Gillette, L'Oreal, Huggies, Gerber, Wellness and Amazon Elements.

Dash Buttons have been primarily designed by Amazon to provide fast and convenient delivery to its loyal customers. Earlier, these buttons were available to the prime users for free through invitations. Now, each brand button costs $4.99 and can be bought only by the prime users of Amazon.

It will be interesting to see if the users will be willing to pay $4.99 for their convenience. But in today's scenario where e-commerce retailers are playing it hard to attract customers by offering them a convenient and affordable experience, Amazon does take a step forward through this innovation.