Amazon, First Data see Big Opportunities in Digital-Gift-Card Market

Digital gift cards represent a small segment of the $100 billion prepaid-card market. But the segment is growing rapidly, with digital gift cards gaining popularity among merchants and consumers because of their flexibility. Traditional plastic gift cards prove costly to manage and deploy and are thus an unattractive option for small and midsized businesses. The advent of mobile as a platform for digitizing gift cards has m ...

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