Right from ancient times there has been one medium or the other to complete transactions. The barter system was replaced by money. Now with cashless transactions on the rise I would really not be surprised if people started adopting the digital currency. Six Months after its launch in North America, Amazon Coin was made available for users in the UK on 22nd November 2013.
Amazon Coins enable its existing and new Kindle Fire customers to buy applications online. The company started promoting the coins by giving them free to both existing and kindle customers. Existing Fire owners found the free £4 in their Amazon accounts. Coins were also made available to customers who had ordered the new Kindle Fire HDX & 8.9 Kindle Fire HDX 7, when they received their products.
Amazon Coin is a new way to purchase Kindles’ applications, games and in-app items from Amazon. This will help the company to drive traffic into the website and increase monetisation. Amazon offers 10% discount on purchase of coin in bulk which help customers save money on their applications and games purchase.