September 1, 2015
This new app was made possible by restructuring an incentivised business model for developers. With Amazon Underground, developers will be paid based on the amount of time spent by a customer in their app, instead of per download or each in-app purchase. The more time users are on the app, the more revenue developers will make. This new business model enables developers to have a vested interest in making high quality apps that users will want to engage with again and again.
A post on the Amazon developer blog shared additional capabilities in addition to just games, creating a one-stop user experience.
We wanted to provide the most seamless experience for customers to shop, watch and play all in one place. With Amazon Underground, customers can now use a single app to discover and shop for hundreds of millions of items including physical goods, unlimited streaming of tens of thousands of movies and TV episodes from Prime Instant Video, songs, books, audiobooks, apps and games. The full Amazon Appstore selection is available in Amazon Underground, but customers can find 100% free apps by looking for apps and games marked as actually free.
Underground is compatible with the Amazon Fire HD, HDx tablets, Android phones, eligible blackberry devices using the latest version of Amazon underground app.
Two Ways to Get the Amazon Underground App
Other notable benefits to Amazon Underground include:
Shop Millions of Products Wherever You Go
Optimized for your phone, the Amazon Underground app combines the fast and easy Amazon mobile shopping experience with access to thousands of apps, games and even in-app items that are actually free. Plus stream movies and TV episodes with the touch of your finger from Amazon Instant Video. Underground is your best place to shop for millions of digital and physical products in Amazon’s catalog and manage your orders from anywhere.
NEW! Actually Free Apps and Games
Now you get over ten thousand dollars in apps, games and in-app items that are actually free. That means unlimited lives, levels, upgrades and more. In Amazon Underground, you will find 100% free versions of popular premium titles like OfficeSuite Professional 8, Goat Simulator, and PhotoSuite 4 plus popular titles with in-app purchases like Frozen Free Fall, Star Wars Rebel: Recon, Angry Birds Slingshot Stella, Looney Tunes Dash! and many more. Just look for apps and games marked with an Actually Free banner.
Stream Amazon Instant Video
Instantly stream movies and TV episodes, including Amazon originals, with the tap of your finger. Rent or buy from our catalog of hundreds of thousands of videos, including new release movies and current TV shows. Plus, with your Prime membership, you can stream thousands of titles for free.
Find Products in Seconds
Point your phone’s camera at a barcode, book cover, or other product and Amazon Underground will find it for you instantly. Read reviews, compare prices, buy, or add it to your Wish List - all within seconds. Plus you can reorder items quickly by tapping the microphone icon and saying reorder paper towels or buy more batteries" (US only).
Never Miss a Deal
Doesn't it drive you crazy when you miss a great deal? Get notifications and save big with the latest Gold Box deals (US only). Just turn on deal notifications and we'll make sure to let you know when deals go live.
Track Your Shipments
With just a few words you can get updates on your packages and see locations and estimated times. Tap the microphone icon and say track order or track my last order or where is my camera? to see your open orders (US only). Turn on shipment notifications and get alerts when products ship and arrive.
Shop with the Turn of Your Wrist
The Amazon Android phone app supports Android Wear with a companion shopping experience for your smartwatch. After installing the Android phone app, customers will automatically get the Android Wear app installed on their watch. Start the Amazon experience hands-free by saying the command Start Amazon.