July 12, 2015
In the space of digital wallet, everything has been rapidly evolving. Players like Visa, Google Wallet and PayPal have been constantly trying to provide better services to the customers. One more big company to make the digital wallet space better with its express checkout technology is American Express. On July 9, 2015, American Express announced the launch of Amex Express Checkout, a fast and secure way for American Express customers to easily checkout and complete the order while shopping at participating retailers’ websites. The best thing about AmEx Express Checkout is that is doesn’t require the user to create or manage a new account. The user can checkout using his/her existing Americanexpress.com login credentials. American Express is also partnering with Stripe to enable merchants to easily integrate Stripe with Amex Express Checkout.
The transactions via Amex Express Checkout will be secured because the card details and information will be transferred to the retailers using a token technology, which is safer than traditional online payments. Additionally, once the user enters his/her American Express User ID and password, American Express will automatically pull the user’s updated data and fill in the card details and billing address. Since it is an automated process initiated by American Express, both retailer and customer don’t have to worry about the credibility of the auto-filled data.
Amex Express Checkout works in 4 simple steps:
1. Enter your Amex login 2. Choose your card 3. Amex will auto-fill your info and payment details 4. Confirm and complete your order
Currently, the retailers who have Amex Express Checkout enabled are Burberry, The Wall Street Journal, BarkBox, Ledbury, Newegg, Sabon, Ticketmaster and Warby Parker. It will soon be available on other websites that include Avis Car Rental, Banana Republic, Cole Haan, Hulu, Gap, Intermix, Old Navy, POPSUGAR Must Have, Rocketmiles and 1-800-FLOWERS.COM.
Amex Express Checkout tools for merchants.
Amex Express Checkout API for developers.