Amex Promises "Plenti" of Long Term Happiness and Love Hormone Oxytocins

American Express officially announces its new Plenti Rewards Program today, giving consumers access to earning points that turn into cash that can be used at participating Plenti partners including Macy’s, AT&T and Exxon Mobil.

Plenti, the first U.S.-based loyalty coalition, today announced that the program is now available to consumers online at and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti, a program operated by American Express, offers members numerous ways to earn points and save on the things they already shop for every day.

"You can earn points at one place and use them at another. It has nothing to do with how you pay. You are probably are familiar when you go into either a grocery store or a hardware store and be prompted to join someone’s l ...

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