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Amex and Walmart Drive a Unique Promotion Campaign to Reward Bluebird Customers

Walmart had earlier launched its Savings Catcher program to make it easier for customers to check for lower prices through a price comparison feature. The program enabled customers to use the Walmart mobile app and input the receipt number into the app in order to get notifications on future cash savings opportunities. Savings were made available to customers through the app whereby customers could download eGift cards and use them for future purchases.

Now Walmart has established a financial service part ...

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