Subtledata was founded in July 2011 by Richard Bagdonas (CTO). The company has received a total funding of $500K through investors Joshua Baer, Mellie Price, Bryan Menell, Jon Armstrong, Insikt Ventures and Emerge. Subtledata is headquartered in Austin, Texas and employs 6 – 10 persons. More than 100 developers signed up for their platform pre-launch.
SubtleData designs, develops, and manages APIs (Application Programming Interfaces) that connect mobile devices to the majority of existing POS systems in a platform-as-a-service environment.