Apple iBeacon Technology Makes it Way to McDonalds

The Bluetooth low energy based iBeacon technology, developed by Apple, is being touted as next big thing for brick-and-mortar merchants. iBeacons can track customers’ location within a defined proximity range and help push contextual messages such as deals and offers right onto their phones. Now McDonalds is taking initiatives in leveraging the technology to push its sales.

McDonald’s franchi ...

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