Apple introducing iBeacons what does it mean to Mobile Payments & Offers industry

What is Apple’s new iBeacon ?

Is iBeacon just a solution for in-store marketing ?

Tons of questions are swirling around the new Apple iBeacon and its usage. Will iBeacon require merchants to add a new Bluetooth broadcast device in their store? Is it more of an indoor mapping, microlocation-based context aware senso ? Will merchants buy, update and integrate their software with iBeacon?Will iBeacon become a mobile offers spamming technology, in essence breaking all consumer privacy?

Apple’s iBeacon works on Low Energy Bluetooth (BLE), ...

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