Apple Pay 2.0 Brings the Value

Apple gets it. The way to make things appealing is to make them simple, convenient, and valuable for consumers. This is why couponing, loyalty, and ticketing are set to be included in Apple Pay 2.0. This next revision will bring value added services (VAS) to the masses, driving further adoption, and stimulating further innovation from other industry players.

The Apple approach

Apple is not only a creator, but also a refiner of technology. Appl ...

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