All the Apple Pay Commercials from 2014

Post the Apple Pay launch, the payments industry is looking at the Apple brand as a focal point in the mobile payments journey. A number of big banks in the U.S. have already jumped on the Apple Pay bandwagon. Financial institutions are looking at Apple Pay to become the next big thing for bringing online and offline commerce together. Many have already collaborated with Apple Pay to embrace a faster and safer payments system and offer exceptional customer experiences. Moreover, they are enticing customers to adopt Apple Pay through exclusive media promotions. Here are some notable examples:

Bank of America

The bank recently released a TV spot highlighting the Apple Pay service. The ad highlights how Apple Pay can be used seamlessly across different kinds of merchants.

Date of Ad publish: 8th December, 2014


The card processing company partnered with Gwen Stefani, a popular artist, as part of the campaign dubbed as ‘Priceless Surprises’. MasterCard also featured a TV spot as part of the campaign. The campaign involved rewarding MasterCard cardholders with gifts.

Date of Ad publish: 8th December, 2014

Wells Fargo

The bank has been the most active in promoting Apple Pay. Apart from sending numerous emails to customers, launching promotions and highlighting Apple Pay on its website, Wells Fargo recently launched a TV commercial as well. When Apple Pay was officially launched, Wells Fargo introduced a promotion offering a credit of $20 to customers who tried Apple Pay.

Date of Ad publish: 3rd December, 2014

Capital One

The bank debuted its first TV spot, featuring the mobile payments service, on New Year’s Eve. The ad also featured during the Capital One Orange Bowl. The ad highlights how Apple Pay can be an ideal replacement for your wallet.

Date of Ad publish: 31st December, 2014


The bank took the help of the music band, Bleachers, in order to promote Apple Pay during the holiday season, using a TV commercial. The ad highlights how Apple Pay can even be used even at small scale merchants like barber shops.

Date of Ad publish: 24th November, 2014

The bank also teamed up with David Guetta, a popular music artist, to encourage its customers to adopt Apple Pay. As part of the campaign, Chase offered a complimentary pre-release of the latest album by the artist for a limited period. All that users had to do was to download the Chase mobile app and then register their Chase Visa cards for Apple Pay in order to avail of the digital content.

Besides the promotions highlighted above, there are many other banks who are promoting Apple Pay in a minimal way, especially through their website. Here some banks promoting Apple Pay in their own way:

U.S. Bank



Do you think Apple is partly to these companies for the promotion?