January 6, 2015
Post the Apple Pay launch, the payments industry is looking at the Apple brand as a focal point in the mobile payments journey. A number of big banks in the U.S. have already jumped on the Apple Pay bandwagon. Financial institutions are looking at Apple Pay to become the next big thing for bringing online and offline commerce together. Many have already collaborated with Apple Pay to embrace a faster and safer payments system and offer exceptional customer experiences. Moreover, they are enticing customers to adopt Apple Pay through exclusive media promotions. Here are some notable examples:
Bank of America
The bank recently released a TV ...