Apple Pay Takes the Minkasu Approach to E-Commerce

Senior Vice President at Apple, Craig Federighi’s recent announcement about bringing Apple Pay to the Web at Apple’s Worldwide Developers Conference sent the payments world into a frenzy. Some even dubbed it as the biggest thing in e-commerce tech since e-commerce itself!

Starting this fall, while shopping online, users will see a Pay with Apple Pay button and when they click it, they’ll be asked to securely authenticate their purchase using continuity right on their iPhones with Touch ID.

So imagine you actually start the purchase process on your desktop or laptop and complete it on your smartphone.

Minkasu, a mobile payment startup headquartered in Silicon Valley, introduced this new paradigm to online payments more than a year ago. They make use of tokenization, ID verification and biometrics, and the company has filed five patents around the core technology.

Similar and yet different

With Minkasu, users see a Checkout with Smart Phone button and when they click it, they are asked to tap pay and securely authenticate their purchase on their smartphones with Touch ID. Apple Pay follows a similar workflow.

Elaborating on bringing the Apple Pay experience to the Mac, Federighi said, We thought long and hard about exactly the right way to do it, and I think we have nailed it.

This comes as a huge validation for Minkasu from tech mogul Apple.

Apple Pay has chosen an approach very similar to Minkasu for their e-commerce strategy. However, Apple Pay for Web comes with several limitations. For example, it works only on Safari browsers on Apple devices, said Anbu Gounder, Co-Founder and CEO of Minkasu.

Minkasu, on the other hand, works on any device, any browser, and any operating system. It is a ubiquitous solution that delivers a seamless user experience and removes mobile payments friction across all channels – online, mobile Web, social, messaging platforms, in-app and in-store – without usernames and passwords.

Talking of Apple Pay’s constraints, Naveen Doraiswamy, Co-Founder and CTO at Minkasu, added, In order to use Apple Pay for the Web, you need to setup the Handoff feature of Continuity between your iPhone and Mac. This requires that both these devices are connected to the same Wi-Fi network and in close proximity to each other with Bluetooth enabled. You also need to be signed into iCloud with the same Apple ID at the same time on both devices.

Users can download the Minkasu App for free on the App Store and Google Play.