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Apple Pay Takes the Minkasu Approach to E-Commerce

Senior Vice President at Apple, Craig Federighi’s recent announcement about bringing Apple Pay to the Web at Apple’s Worldwide Developers Conference sent the payments world into a frenzy. Some even dubbed it as the biggest thing in e-commerce tech since e-commerce itself!

Starting this fall, while shopping online, users will see a Pay with Apple Pay button and when they click it, they’ll be asked to securely authenticate their purchase using continuity right on their iPhones with Touch ID.

So imagine you actually star ...

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