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Is it Apple Pay vs. CurrentC now?

Analysts wonder whether ‘Apple Pay’ will change the market scenario? After all, Apple has a strong position due to its large user base, fantastic deals with card networks (worked closely for more than an year with them) and its ability to influence tech adoption (being a great educator). However, there are several factors working against Apple Pay.

  • There are more than 90 mobile wallet s operating in the US alone.
  • The vicious circle of low adoption among consumers and acceptance infrastructure at merchants is creating a hurdle for mobile wallets to explode.
  • WalMart, Best Buy and other large retailers have collaborated to form their own mobile payments system.

Apple fa ...

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