April 6, 2017
Avoka, the company that built Avoka Transact, a cloud-based digital business platform used to accelerate customer acquisition and increase business agility in financial services and other industries, has recently released its second annual report on the State of Digital Sales in Banking. The year 2017’s edition is based on examination of the digital mobile application experience at the top 10–12 banks in each of North America (the US and Canada), Europe (the UK, France, Germany), and Australia.
As emphasized in the report, digital sales serve a critical purpose in the banking customer journey (customer acquisition through deposit accounts, loans, credit cards, and other products). However, most banks are failing to capitalize on the digital sales opportunity with a lack of online and mobile account opening options.
The research aimed to understand the progress the largest banks are making in digital sales, and to evaluate each of the products visible on a bank’s website for digital sales readiness, shows that most banks are failing to capitalize on the digital sales opportunity with a lack of onlin ...