April 25, 2015
In the ever-evolving payments landscape, it’s imperative for banks to offer services that cater to the changing channels of interaction, especially social media, even in the realm of payments. Little by little, banks are opening their doors to new online payments via Facebook and Twitter. Here are some examples of such banks:
ICICI Bank (India):
India’s ICICI Bank’s new service called icicibankpay allows customers to transfer money using Twitter. Customers can follow the bank’s Twitter account to register their mobile phone with the bank and then send @icicibank a direct message with the recipient’s user name and the amount to be transferred. The recipient does not need to be an ICICI Ba ...