Beacon based Commerce Gets a Boost; Twitter Invests in Swirl

Twitter Ventures, the investment arm of Twitter Inc., has made a strategic investment in Swirl Networks Inc., a leading provider of proximity based indoor mobile marketing platforms. Swirl is known for leveraging Bluetooth Low Energy and Apple’s iBeacon technology. Now it seems that Twitter also wishes to leverage beacon technology and gain additional marketing tools. Twitter is looking to bolster its mobile advertis ...

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