Beacon-Enabled Taxis Coming to UK via Proxama and Ubiquitous

Proxama PLC, one of the leading mobile proximity marketing firms, recently announced an exclusive, long-term partnership with Ubiquitous. Ubiquitous is the UK’s largest provider of taxi advertising. The partnership will significantly expand Proxama’s network of beacons, enabling texts to be delivered to an engaged audience while traveling.

The Proxama Network connects users to brands via their mobile devices with Bluetooth low energy (BLE) Beaco ...

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