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Beacon Update: Two Case Studies of Retail Beacon Deployments Which Showed Impressive Results

Chow Tai Fook:

Chinese Jewelry brand Chow Tai Fook explored an opportunity using the beacon technology within WeChat mobile text and voice messaging service and Sensoro. The program generated more than $16 million in sales for the retailer. During the Chinese New Year 2015, beacons were deployed in 237 Chow Tai Fook stores in Beijing, Shanghai, Shenzhen and Guangzhou. The jewelry brand worked with beacon techno ...

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