December 22, 2014
Serving up a simplified way to engage consumers through the power of proximity marketing with actionable content, BeaconStream recently announced the release of its new software tools and beacon device based on Apple's latest iBeacon and Bluetooth Low Energy (BLE) technologies. The complete end-to-end solution makes it possible for both small and large enterprises to have a fully operational iBeacon network and branded mobile app within just a few hours.
'By offering intelligent software and better beacons, we've made it easy for every part of the ecosystem to generate and experience the magical moments that iBeacon technology delivers,' said Venkat Nallapati, CEO of BeaconStream, in an official press release. 'Our breakthrough solution removes the complexity of implementing real-world interactions with consumers and offers superior features to enhance and track return-on-investment.'
Software Development Kit
At the heart of BeaconStream's iBeacon solution is a free mobile software development kit (SDK) unlike any other in the industry. With the ability to quickly integrate into a native application using either the iOS or Android platform, BeaconStream's SDK allows app developers to add new location awareness revenue streams to existing platforms and offers retailers the ability to provide their mobile customers a whole new shopping experience with very limited steps.
The flexible and extensible software also allows remote configuration and management, enterprise-grade security, and rich analysis of data in real time for an entire beacon network.
Business Mobile App and Web Console
To monitor campaigns on-the-go, BeaconStream's free Business Mobile App is ideal for managing beacons within range.
To provide even greater control over a fleet of beacons located anywhere in the world, BeaconStream offers a cloud-based Web Console to create, save, stream and monitor multiple customized digital content and campaigns. Featuring easy-to-use marketing campaign templates, retailers are free to focus on building great consumer experiences and deriving value from the network.
BeaconStream has built a better beacon that measures just three inches in diameters, yet is durable enough to withstand harsh conditions. Featuring a rechargeable battery with a USB port, an on/off switch to save energy and a battery life indicator, one beacon will last for years. With a form factor that includes a detachable clip, BeaconStream's beacon bring ultimate mobility & easy deployment.
BeaconStream's entire solution from physical beacons to the software interface can also be white labeled for enterprises seeking custom branding.