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Behavior-Centric Future of Commerce

Rapid cross-industry digitization has significant impact on how businesses operate and grow – from the very business model (only-only banks), to the ways they acquire and interact with customers (Alibaba’s revenue from core commerce topped $11 billion in Q4 2017), and expand to international markets (like Discover does, by building one of the most curious network of networks).

Commerce is one of the areas most reshaped by digital technologies. Previously disparate business units of massive corporations come together to build ultimate ecosystems in which everything feeds a core commerce business. Amazon is no longer just an online retailer, it’s a whole ecosystem – Amazon Go, Amazon Pay, AWS, Amazon, Alexa, Kindle, Amazon Fresh, A ...

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