Big Data Is the 800-Pound Gorilla in the Room

The beauty of transactional data is its transient nature, which can help augment more conventional static profiling capabilities to create high-quality dynamic profiles. It is still early days but clearly, the advantage the large networks have – social or otherwise – are centered on their access to large data sets. Their ability to analyze these datasets and link the analysis to services delivered in as close to real time as possible is truly priceless.

While these value-added services may be either related to enhancing fraud prevention in the background or offering ...

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