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This Black Friday might be the Biggest for Mobile Commerce

The value of commerce transactions conducted in U.S. via mobile handsets/tablets will exceed US $120 Billion by 2017 with 150 Million users according to a recent report on Mobile Commerce. Primary drivers for US mobile commerce growth are growing smart phone penetration, growing tablet ownership, increase in mobile internet penetration, consumer adoption and better apps and browser based solutions. Mobile commerce is moving ahead with a more centralized approach in terms of technology, user experience, etc.

The ownership of the overall consumer buying experience by retailers/merchants is the primary driving factor for their early success, w ...

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